Founded by the designer Carles Serrano, Delajoia is a jewellery brand 100% produced in Spain situated in Vilafranca del Penedes (Barcelona). These modern creations, with an obviously feminine feel, are the fruit of a dialogue between tradition, modernity, function and technology. Pieces that look to cross the line between jewellery and fashion accessory through the use of less conventional materials and a well used contemporary style which reflects the modern urban woman. Delajoia sells to non-specialist shops and can count on a wide network of sales points throughout Spain and the rest of the world which shows the strength of the brand to reach a varied public in a serious and meticulous way without compromising a familial closeness in its dealings. Mission Our mission is to participate formally in the definition of your style, offering jewellery filled with colour and form in which the quality, design and choice of materials are optimised to ensure that your selection is the right one. We believe the differentiating factor is the novelty, creativity and originality of our creations and for this reason we work to bring you new collections every season. Vision We hope to become your touchstone for jewellery, projecting an image of quality, commitment and innovation that will place our little creations in the market thanks to your satisfaction. Values Throughout this process, we are determined to maintain an honest and responsible work ethic with you but also with ourselves. Each and every member of the team is a freelancer bringing what he or she knows in order to achieve a single goal while reconciling work and personal life. On this subject we are happy to say that we work to socially responsible criteria which allow us, as best we can, to create social initiatives. Read more on our blog. Delajoia does not aim to be a multinational corporation, rather a way of life that allows us to manage our project in an economically sustainable and transparent way, using principles that promote giving support to the local economy by buying locally and encourage self-management in the fabrication of our pieces and especially that which accompanies the finished product. In this way we believe that businesses can be run without any risk to the environment; the entire team at Delajoia works to reduce the waste generated by reusing and recycling everything possible in order to contribute to sustainability.