Beauty Charm is a manufacturing plant with a workforce of more than 200. Since its development and production of the first 925 pure silver bead ornament in 2009, it has specialized in export business, with its products sold to Hong Kong, Taiwan, Korea, Japan, the US, Germany, Italy, France, Russia, Brazil, etc. Relying on powerful design advantages, the company has adhered to the concept of “high-end jewelry manufacturing.” Through constant improvement of production techniques and quality, it has quickly established its fame in the international market and won recognition of customers. Now, we serve as the OEM for famous brands from various countries. The company is competitive in terms of its product price, because it offers direct selling. Combining high quality, professional after-sales service and international designers’ series, it has provided 925 pure silver jewelries at an ultra-low price to domestic females. The light luxury actually refers to jewelries which are sold at the direct selling price. The new fashion refers to the company’s internationalized brand design, which can give customers a feeling of wearing international brand designs. Thus, the company “might have offered” the cheapest designer brand silver jewelries in China.