Before the occurrence of Jon Michel, Michael Lindblad, the founder of this brand had started his jewelry business in Sweden in 1981. Earlier finishing with a bachelor degree in behavioral sciences at the University of Gothenburg and later with both gold smith skills and graduated gemologist. In 1989, he had developed the designs and production of silver and gold jewelry, establishing a new company and manufacturing unit and brought his company to success in the global market. The brand Jon Michel was established in 2012 when Michael and his son Jon, who graduated as bachelor in industrial design and now creative designer of this brand, decided to expose their vision and entity of Scandinavian designed Jewelry. Jon Michel is specializing in natural material and stones set in silver and gold. We are now creating the freedom to build unique design and specific concepts to a much higher degree, for the purpose of penetrating directly into the jewelry consumer market. It is important to mention that all items by Jon Michel are professionally designed, produced in a very high quality with affordable prices for everyone who has a passion for Scandinavian lines and contemporary design.