Origin & Inspiration : Mr.K.C. Goel, the founder of the company has been in the trade of raw cotton for over the last 45 years. He is still a guiding light and his presence is deeply valued in the organization due to his vast experience. Mr.Ashish Goel, the elder son of Mr. K.C. Goel has been instrumental in setting up the entire business of exports of fashion accessories and home furnishings. He has over 20 years experience in this trade and has vast knowledge about the product and the various techniques associated with it. He is also a certified leather technologist from prestigious CLRI, Chennai. Currently handling the marketing operations of the company. MR. Gaurav Goel, the younger son of Mr. K.C. Goel has vast amount of international experience as he has been trained in Singapore and East Africa. Since returning to India he has joined hands with his brother to strengthen the company and has been handling all the financial and admininstrative matters of the Company. ( D.R. INTERNATIONAL ) Introduction : D.R. INTERNATIONAL is a fully modern set up to integrate its customer’s needs with the production process upto the maximum extent possible. The fully coordinated operation from product design to execution is handled in the most professional manner. Coordinated design & production, state of the art process & quality control base and honesty and integrity towards the customers are our strengths. Mission Statement : D.R. INTERNATIONAL is committed to produce & supply quality products & nothing but quality products in the most efficient & cost-effective manner to achieve TOTAL CUSTOMER SATISFACTION. Objectives : Improving quality of products Reduction in customer complaints Raised levels of motivation, co-operation, quality awareness & workmanship. Continuously setting new benchmarks Excellence in everything we do We believe that the success of our business depends upon the success of our customers. To ensure this success, we have created a workplace where people with ideas, perspectives and skills can experience leadership through high potential. Leadership is the result of teamwork allowing issues and ideas to be developed, widening our competitive advantage. Though the markets are very competitive, we have carved out a niche which will give us a strategic advantage over other players. Our competitive edge lies in clear business objective, clarity of customers’ requirements, means of corrective action, education and training of employees & consistency in quality. Techniques : We are specialising in the following techniques :- 1) Hand Embroideries 2) Machine Embroideries 3) Applique Work 4) Bead & Sequins Work 5) Hand Painting 6) Printing