Passionate about colors and motifs, Aurélie Joliff began her artistic training at the Parisian School of Applied Arts Olivier-de-Serres and then obtained a Master's degree in History of Art from La Sorbonne. Her first creations of jewelry, first realized as hobby and destined only to her friends, met a great success. Word of mouth is set up and very quickly unexpected orders flowing on all sides. Its very first collections were mainly inspired by its stays in West Africa, then it gradually gathers the trends of the different countries visited all over the globe, without ever setting aside its Parisian roots. Over time, his creations evolved towards a style combining lightness and romanticism, with curved shapes inspired by Art Nouveau, or even clean lines and geometric shapes with Art Deco accents. Today, its style is unique, a delicate mix retro modern dotted with ethnic and graphic touches. Aurélie Joliff jewelery is now distributed in many boutiques in France and abroad, notably in Europe but also in North America, Oceania and Asia. His growing success encouraged him to set up his own Boutique in Paris "Bloomy Star" in 2013. The clients are at the rendezvous and this success encourages him to prepare new projects.