We are Italian manufacturers of jewels, beads and charm made with Murano glass, silver and Swarovski. ODM (Original Design Manufacturer) is responsible for designing a product and also the production of the product. The ODM goes on to sell the products they have designed and produced to wholesalers, they do not sell directly to the market. OBM (Original Brand Manufacturer) is a company that retails their own branded products that are either the entire products or component parts produced by a second company. They sell the goods under their own brand name in order to add value. The OBM will be responsible for everything including the production and development, supply chain, delivery and the marketing.