Imitation (Fashion) Jewelry
As ludwig mies van der rohe proclaimed: „please do not confuse the simple with the simplistic", he characterized the formal principle of the label bergnerschmidt. the designers studied fashion design at the university of applied science. they graduated, founded their own label that same year and create concrete jewellery since then in their studio. Bergnerschmidt design takes its inspiration from bauhaus and has been conceived on the basis of its maxim “less is more”. concrete stands for this clean and cool aesthetics and therefore becomes the principle of their unique design. bergnerschmidt generates experimental but wearable accessories which combines purist and constructive expression with subtle femininity. the fascinating geometry of things is a recurring element in their works. since that subject has become the formal principle in every collection, bergnerschmidt simply develops timeless design. Each season the labels assortment will expand with new concrete products. existing pieces can be changed, refined and renewed, but the use of forms remains the same. consequently a bergnerschmidt piece of jewellery will never loose its topicality. rings, cuffs, and necklaces made of white, grey or black concrete are pieces in their assortment. every piece of jewellery is handcrafted and unique. concrete is different of what one thinks. „it depends on what you make of it.“ the concrete industry knows that for long and advertises its material with this slogan.